TUS Lunch & Learn | June
June 17 @ 12:00 pm - 2:00 pm
What’s It Like to Be Your Customer?
How understanding customer experience helps entrepreneurs make better decisions
Many entrepreneurs spend so much time building their business that they rarely get to experience it the way their customers do.
From websites and booking flows to communication, onboarding, and purchasing decisions, every interaction shapes whether people trust your business, stay engaged, or walk away confused.
Join TUS member Lena Clark, MPH, founder of Sunflower UX, for a practical Lunch & Learn conversation on how customer experience influences trust, sales, and business growth.
During this session, we’ll explore:
- How customer experience impacts trust and engagement
- Common friction points that may be costing your business opportunities
- Ways to create smoother customer journeys
- How to make more customer-centered business decisions
- The connection between experience, communication, and business growth
You’ll leave with a clearer understanding of how people experience your business and practical ways to improve that experience with intention.